Thunderbird on Global Business Strategy

Thunderbird on Global Business Strategy.

General Electric's Corporate Strategy | Thunderbird School of Global Management

Read an Excerpt Excerpt 1: Added to Your Shopping Cart. Only a decade ago, that might have seemed like an idle threat.


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But when you consider the awesome power of the Internet to connect foreign competitors with suppliers and markets anywhere in the world with a keystroke not to mention the precipitous toppling of political barriers to free trade over the past decade it becomes clear that your company's competitive future now depends on your ability to think and act globally.

For more than fifty years, Thunderbird, the American Graduate School of International Management, has been preparing students to take their places as international business leaders.

Integrated Marketing Brand Strategy

The only business school in North America to focus exclusively on global business, Thunderbird has been ranked number one in graduate international management education by U. Now, Thunderbird on Global Business Strategy brings together the best thinking in the field from the experts at Thunderbird. Written by an all-star team of past and present Thunderbird faculty members, each a well-known expert in his or her area of specialization, the book not only alerts you to both the dangers and opportunities inherent in today's global business environment, but also arms you with the knowledge, skills, and tools you need to meet those challenges and seize those opportunities.

International Strategy

Packed with case studies chronicling the experiences of management at top international companies worldwide, it fills you in on what you must know about managing global crises; forming and managing global alliances; cross-cultural management; managing global supply chains; navigating various legal systems; exploiting international financial markets; the role of the Internet in global business; protecting intellectual property; and much more. Read Thunderbird on Global Business Strategy and find out what it takes to survive and thrive in today's hypercompetitive global business environment.

The first institution to offer an international management degree, it has been training international business leaders since That means that your competitive future depends on acquiring as complete a picture as possible of both the challenges posed by today's borderless business environment as well as the opportunities for increased profits it presents.

Now this book gives it to you. The first institution to offer an internationalmanagement degree, it has been training international businessleaders since That means that your competitive future depends on acquiring ascomplete a picture as possible of both the challenges posed bytoday's borderless business environment as well as theopportunities for increased profits it presents. Now this bookgives it to you. Written by the world-renowned experts at Thunderbird, the AmericanGraduate School of International Management, this is your one-stopguide to running a global business.

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Over the course of more than adozen chapters, liberally illustrated with fascinating casestudies, you'll be armed with the understanding and skills you needto: Transformational Management by Robert E Grosse. Strategic Choice under Knowledge Competition.


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